The Natural Diamond Council has partnered with eight diamond manufacturers in India: Shree Ramkrishna Exports, Hari Krishna Exports Private Limited, Rosy Blue, Venus Jewel, Diarough, Dianco, Jewelex, and Shivam Jewels. The alliance is designed to drive sustainable growth in the diamond industry.
“I would like to thank each partner for putting their trust in the NDC,” said the Natural Diamond Council’s CEO David Kellie, the Gem and Jewellery Export Promotion Council reported on its website. “They share common values as members of the RJC, but each has a unique and powerful story that we look forward to sharing more broadly with the industry. Together with our community of retail partners, we’re looking forward to raising consumer awareness of the positive impact of the natural diamond industry throughout the value chain. I would also like to thank the Gem and Jewellery Export Promotion Council for their ongoing support.”
An immediate action point from this partnership is increased investment in marketing and promotion for natural diamonds to boost consumer awareness. This should ameliorate the industry’s reputation and build trust by sharing information about ethical sourcing and sustainable business practices, according to the council.
“I am proud to partner with these guiding lights of the diamond business,” said the Natural Diamond Council’s managing director for India and the Middle East Richa Singh. “Each of these leaders has a vision for the progress and well-being of the modern diamond industry. Their shared values around ethical practices and commitment to community development have helped us dominate the world stage. They are pioneers who have helped make natural diamonds symbols of conscious luxury, and I am excited to showcase their positive impact to both the consumers and the trade.”
