New York – Swarovski is set to launch its lab-created diamond jewellery collection globally, following its debut in the US and Canada.
“Swarovski Created Diamonds will soon be available in all flagship stores and key markets, including China, Italy, Korea, Japan, the UK, Australia, France, Germany, Austria and the United Arab Emirates.
Swarovski first added lab-grown diamonds to its B2B portfolio in 2016, before expanding into the consumer-facing fine jewellery market around 2018.
In addition, this month the company will launch its lab-grown diamond ‘Galaxy’ collection, the first fine jewellery collection designed by Global Creative Director Giovanna Engelbert.
The collection will be unveiled at the opening of Swarovski’s new Fifth Avenue flagship store in New York City this autumn.
It will be available for purchase from 18 September at the flagship, as well as in stores across the US and Canada, before a global roll-out at a later date.
Swarovski has also announced a partnership with the International Gemological Institute (IGI).
The laboratory will certify all of the company’s lab-grown diamonds in the Galaxy collection.
“Lab-grown diamonds will play a significant role in the future of the diamond category and represent a strategic growth category for Swarovski,” said Alexis Nasard, CEO of Swarovski.
“Our partnership with IGI will guarantee the quality of every stone in our upcoming Swarovski Created Diamonds collections, thereby increasing consumer confidence during our global roll-out.”
Roland Lorie, current CEO of IGI, said, “Swarovski has been known for its precision cutting, innovation and artistry since 1895. We are delighted that our new partnership will ensure that every single stone is graded and certified according to the 4Cs of diamond quality”.
