Saturday, November 9, 2024

David Yurman appoints new chief marketing officer

Former Estée Lauder executive Carolyn Dawkins will oversee the jeweller’s marketing strategies and e-commerce business.New York – David Yurman has appointed Carolyn Dawkins as its new chief marketing officer.Prior to her appointment, chief merchant and product officer Lee Tucker led the company’s marketing efforts.

In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling and innovation.

Previously, Dawkins served as global chief marketing officer and senior vice president for Clinique at Estée Lauder, where she led the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights and data analytics.

Previously, she was a director at Google, where she led the BrandLab and Unskippable Experiments teams. She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate and Kellogg’s.

“I am honoured to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am excited by the opportunity to build on the company’s rich heritage with new and existing customers.”

Dawkins’ appointment is part of President Evan Yurman’s plan to expand the company’s executive team and maintain its position as a leader in the jewellery market.
Yurman, the son of company co-founders David and Sybil Yurman, became president of David Yurman in 2021.

“Carolyn brings deep expertise and leadership cultivated over more than 20 years in a range of technology, beauty and CPG industries,” said Evan. “I look forward to working with Carolyn to develop strategic marketing, creative and digital initiatives to elevate and grow our global business.”

Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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