New York-Fana held the grand opening of its flagship store in New York City’s SoHo neighborhood earlier this month, the wholesale fine jewellery brand’s first retail venture.
The flagship store, located at 110 Wooster St., has the “creative ambiance of an art gallery,” according to the company.
It features a dedicated space for an in-house sketch artist/jewellery designer, who works on-site to help customers create a personalised piece.
Fana will also feature artwork by a new local artist each month throughout the store.
“As a brand, we connect with the artistic heritage and diversity of this incredible SoHo neighbourhood,” said Bobby Jain, CEO and owner of Fana.
He said the new boutique was a key element in his broader vision for the brand.
“While maintaining our commitment to our wholesale partners, this new retail space will allow us to fully define the Fana experience,” he said.
Fana is a fourth-generation American jewellery brand with roots in Johri Bazaar, a major centre of jewellery production in Jaipur, India.
