Demand for diamonds is growing not only in metros but also in tier 2 and 3 cities as more consumers want diamonds along with traditional gold jewellery, says Pratihari, VP, De Beers Forevermark.
India is the bright spot compared to other global diamond markets, with the company expecting a growth of 30-35 per cent year-on-year, said Amit Pratihari, Vice President, De Beers Forevermark.
Diamonds and precious metals are all the rage as the festival season coincides with the wedding season. Dhanteras and Diwali, which fall in the next two weeks, usually see an increase in demand for jewellery and precious metals.
In an interview with Moneycontrol on October 27, Pratihari spoke about the diamond industry, pricing, buying patterns, jewellery trends and more.
