Hoffman Estates, Illinois-Claire’s is partnering with another major retailer as it continues its in-store expansion.
The fashion jewellery brand is rolling out displays in more than 700 Kohl’s stores across the US, stocking in-store departments with jewellery as well as accessories, cosmetics and seasonal items.
Within each Kohl’s, Claire’s will have three display formats.
One product display will be tailored to Gen Alpha and children, featuring hair accessories, jewellery and cosmetics.
For Gen Z, there will be a display of those items that appeal to a more mature audience.
There will also be a seasonal and novelty display near the checkout.
Last year, Claire’s signed a deal with Macy’s and is now available in more than 125 locations, including eight of its flagship stores.
Claire’s has partnerships with more than 40 retailers worldwide, including CVS, Amazon, Toys R Us, Kroger, Asda and Tesco. The retailer also operates 2,750 of its own stores.
In July, Claire’s announced plans to revamp its piercing business and expand its retail presence in Europe and with partner stores worldwide.
