Houston- Indian jewellery brand Tanishq has opened two stores in Texas as it continues its expansion into the US market.
Its first US store opened in Iselin, New Jersey in January, and the new stores are in Houston and Frisco, Texas.
The Frisco store is over 5,000 square feet, while the Houston store is 3,800 square feet. Both recently held grand openings.
The stores offer more than 2,000 designs in 18-karat gold and 22-karat gold with diamonds and coloured gemstones.
Tanishq is owned by the Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies in 10 categories, including Tata Motors, Tata Consultancy Services, Air India and Jaguar Land Rover.
The Tata Group also owns the watch, jewellery and eyewear brand Titan Company Limited, the parent company of Tanishq.
The nearly 30-year-old company has a “rich history” to tell, says CEO Kuruvilla Markose.
In Sanskrit, “tan” means body and “nishq” means gold ornament, Markose said, and the combined word “came to mean an ornament that adds to the beauty and elegance of women”.
“As a true Tata brand, we want to delight our customers and welcome countless visitors from all over the world to enjoy the magic behind these designs created by our designers and artisans,” said Markose.
The company has opened stores where there is a large Indian-American population and Texas, he said, has the second largest population of this demographic with more than 450,000 people.
“The Indian audience is spread across the United States and [we’re] expanding to cater to their diverse preferences by offering a wide range of exquisite jewellery for every occasion,” said Amrit Pal Singh, Tanishq’s business head of jewellery.
The company has around 410 stores, mainly in India.
