New York—The Women’s Jewelry Association (WJA) has announced the appointment of Nikia Levesque as the vice president of its philanthropic arm, the WJA Foundation.
Bringing with her a decade of industry experience and a steadfast commitment to furthering women’s careers, Levesque’s appointment underscores her proven leadership and innovative prowess, as cited by the WJA.
Susan Chandler, President of WJA and Chief Merchandising Officer at Citizen Watch America, praised Levesque’s blend of industry acumen and dedication to women’s empowerment. Chandler expressed confidence that Levesque’s leadership would propel the WJA Foundation’s mission forward, inspiring numerous women to achieve greater heights in the jewelry sector.
Currently serving as the Vice President of Marketing at Day’s Jewelers, Levesque directs the company’s brand strategy, market development, and advertising initiatives. Her journey with the retailer began during her high school years, initially working in the service department. Today, her expertise encompasses various domains including marketing strategy, brand management, social media marketing, and customer relationship management.
During her tenure at Day’s Jewelers, Levesque led initiatives such as the launch of the retailer’s new Shopify website and played a pivotal role in platform migration and site development. Additionally, she facilitated the development of a comprehensive brand book and orchestrated strategic partnerships with brands like Sea Bags, a Maine-based company specializing in accessories crafted from repurposed sails.
Recognized in Jewelers of America’s “20 Under 40” class of 2023, Levesque expressed her deep honor in assuming the role of Vice President for the Women’s Jewelry Association Foundation Board. She emphasized her commitment to advancing the foundation’s mission of promoting education, mentorship, and opportunities for women in the jewelry industry.
In addition to Levesque’s appointment, WJA announced the inclusion of new board members and the transition of current members to officer roles. Notable appointments include Brittany Merrill from Helzberg Diamonds, Elda Fistani from Gabriel & Co., Tracey Carswell from Powerful in Pink and Queer Metalsmiths, Melissa Rodgers from M. Schamroth & Sons, and Robert J. Goldberg from Citizen Watch America.
Two existing WJA board members, Mariel Diaz and Kendra Bridelle, are assuming officer roles as Treasurer and Vice President of Chapter Affairs, respectively.
Established in 1983, WJA has cultivated a network of professionals across chapters in the U.S., Mexico, and Toronto, Canada. The WJA Foundation, a 501(c)(3) corporation, mobilizes the industry to contribute to scholarships and grants, ensuring sustained support for women in the field.
Gabrielle Grazi, WJA President-Elect and Vice President of Retail Strategy and Partnerships for the Natural Diamond Council, emphasized the importance of industry engagement with WJA and its foundation. Grazi urged stakeholders to champion diversity, mentorship, and education within the jewelry community by actively participating and becoming members, envisioning collective efforts leading to lasting change and opportunities for all.
