London—Loveness Lee, the acclaimed London-based jewelry brand, has launched its first engagement ring collection, responding to the growing demand for bespoke designs with a modern twist. Released both in-store and online on May 20, 2024, this exclusive collection features six unique rings, each embodying the brand’s signature nature-inspired style with lab-grown diamonds, emeralds, and sapphires.
Founder and creative director Loveness Lee highlighted the meticulous process behind the collection, focusing on the careful selection of lab-grown stones to ensure each piece exudes character and charm. Lee expressed pride in this thoughtfully crafted collection, which represents the culmination of years of expertise in bespoke commissions.
The collection showcases Loveness Lee’s distinctive nature-inspired textures, seamlessly integrating traditional diamond and gemstone formations with the brand’s unique aesthetic. Notable pieces include the Heliosa Ring, a modern interpretation of the classic trilogy ring, featuring a bold band for added depth and dimension.
Crafted in 18k recycled yellow or white gold, the collection offers a variety of cuts, including baguette, pear, oval, and brilliant, paired with lab-grown sapphires and emeralds. Prices range from £2,500 to £5,500, with carat weights from 1.01 to 1.41, ensuring each ring captivates with its unique allure and craftsmanship.
Beyond the ready-to-wear collection, Loveness Lee also offers bespoke commissions tailored to individual preferences, enhancing the personalization and exclusivity of each design. This debut engagement ring collection marks a new chapter in Loveness Lee’s legacy of excellence and innovation, further establishing the brand’s position in the world of fine jewelry.