Mumbai— The Platinum Guild International (PGI) India is set to host the 7th edition of its Platinum Buyer-Seller Meet on July 4th and 5th, 2024. This flagship event will bring together 16 leading platinum jewellery manufacturers and key retail jewellery sector players, emphasizing design excellence and innovation to enhance platinum business ventures.
The meet aims to boost long-term demand for platinum jewellery while strengthening both existing and new partnerships. A highlight of the event will be the introduction of impactful marketing initiatives for PGI’s flagship brands: Platinum Love Bands, Platinum Evara, and Men of Platinum. These initiatives seek to stimulate seasonal demand, expand market occasions, and foster effective consumer engagement through innovative strategies.
Manufacturers will showcase their latest design collections in these branded categories, offering retailers enhanced business opportunities through product innovations and fresh concepts. This aligns with PGI’s vision of nurturing consumer demand and exploring new market potentials for platinum jewellery.
Vaishali Banerjee, Managing Director of PGI India, expressed enthusiasm for the event, stating, “This platform was conceived to collaborate with our partners towards the growth and expansion of platinum jewellery in India. This year’s focus on innovation, both in product and marketing, underscores our commitment to positioning platinum as a preferred choice among discerning consumers. We anticipate that this exclusive gathering will further cement platinum’s status as a symbol of elegance and sophistication.”
Several industry leaders shared their expectations for the event:
Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, highlighted the importance of contemporary designs and minimalistic narratives that resonate with their clientele. He emphasized the event’s role in sourcing new designs that cater to evolving consumer preferences.
Dipu Mehta, Managing Director of ORRA, emphasized platinum’s integral role in their growth strategy and looked forward to exploring innovative designs and forging stronger partnerships with industry manufacturers.
Suvankar Sen, CEO & MD of Senco Gold & Diamonds, reaffirmed their commitment to meeting contemporary design demands through platinum jewellery, especially for the younger demographic.
Avinash Pahuja, Director of ORO Precious Metals Pvt Ltd, expressed excitement about showcasing their bespoke designs and innovative capabilities in platinum jewellery.
Colin Shah, Founder & Managing Director of Kama Jewelry, underscored the event’s significance in exploring new business avenues and showcasing trends influenced by younger demographics seeking sleek, elegant platinum designs.
Madhu Jethwani Dhabuwala, CEO – Jewellery, India & Middle East at Jewelex India Pvt. Ltd, highlighted their leadership in machine-made platinum jewellery and their readiness to unveil extended offerings aligning with global trends and superior craftsmanship.
Nirmal Rawal, MD of BN Jewellers, anticipated showcasing their latest portfolio, focusing on innovation in men’s jewellery segments and enhancing consumer engagement with distinctive designs.
The 2023 edition of the Platinum Buyer-Seller Meet saw remarkable success, with manufacturers presenting diverse and contemporary platinum jewellery collections that resonated strongly with evolving consumer preferences and global trends. These collections significantly contributed to platinum jewellery sales during key festive and wedding seasons.
As anticipation builds for the 7th edition, industry participants are gearing up to leverage this platform for strategic collaborations, innovative showcases, and reinforcing platinum’s appeal as a timeless choice in luxury jewellery.
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