The fascination with Cartier watches shows no signs of waning. According to a recent report from the resale platform Fashionphile, searches for Cartier timepieces have surged more than 100% compared to last year. This impressive increase, specifically a 104% rise, highlights the growing popularity of the iconic brand, particularly the Cartier Panthère, whose value has reportedly doubled from 2023 to 2024.
These insights come from Fashionphile’s 2024 Ultra-Luxury Resale Report, which examines current trends in the resale market—a sector that was valued at approximately $197 billion in 2023. Projections indicate that this figure could escalate by another $100 billion by 2026. Meanwhile, the women’s watch market, valued at $23.7 billion in 2019, is anticipated to grow to $26.7 billion by 2027.
While Cartier remains a frontrunner in luxury timepieces, it is joined by brands like TAG Heuer, which experienced a staggering 278% increase in search interest this year. Fashionphile credits much of TAG Heuer’s growth to the influence of its former CEO, Frédéric Arnault, who was recently promoted to CEO of LVMH Watches in January. Additionally, the Omega Seamaster Diver has captured the attention of male collectors, with its buyout value rising by 60% in 2024.
The Fashionphile report underscores the growing trend of watch collecting, fueled by the popularity of auctions and social media, which have significantly amplified interest in luxury timepieces. While some enthusiasts may prefer brand-new models, many are drawn to the allure of the pre-owned market. Vintage watch sales on Fashionphile have skyrocketed by 60% this year, while timepieces with smaller case sizes have risen by 35%, and bracelet-style watches have seen an increase of 30%.
Beyond watches, the report also highlights popular categories in the resale market for bags and jewelry. Established brands like Chanel, Hermès, and Goyard continue to perform well in the purse market, while newer names such as Loewe are capturing more market share. In jewelry, maximalist trends are making waves, with sales of bold earrings climbing by 24% this year. Particularly noteworthy is the surge in gold earrings, which have seen a remarkable 37% increase in sales for 2024.
The growing demand for luxury watches and accessories signifies a vibrant resale market, driven by changing consumer preferences and an appetite for both vintage and contemporary styles.
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