Gentle Monster introduces a bold new direction in eyewear with its Jewelry eyewear collection, a dazzling fusion of opulence and fantasy. The latest campaign reimagines eyewear design, drawing inspiration from the intricate world of jewelry. Featuring Y2K-inspired frame shapes, the collection is a sparkling ode to high-fantasy aspirations, with gems and pearls reworked into the frames to create a fresh, jewel-encrusted twist on classic eyewear.
Starring rising Japanese cinema star Sena Nakajima, the campaign beautifully balances elements of feminine fantasy and futuristic strength. Nakajima, embodying the spirit of a contemporary cyber-princess, wields a silver scepter adorned with pearls and gems, symbolizing the collection’s themes of power and elegance. The scepter acts as a nod to the jewelry-inspired motifs, framing the eyewear in a new light of regal strength.
In addition to the striking campaign images, an accompanying short film offers a psychedelic, digitally augmented vision of romance and fantasy. Nakajima’s character kisses her clone, sheds a tear that transforms into a pearl, and is lifted by a swarm of drones, all set to the beat of Yaeji’s “Raingurl. A downpour of pearls further enhances the campaign’s dreamlike atmosphere, adding to the sense of whimsical magic.
This visionary campaign not only channels the Y2K and magical girl trends but also reflects Gentle Monster’s continued exploration of digital art and innovative technologies. The Jewelry eyewear collection is a powerful extension of the brand’s imaginative narrative, merging fantasy with futuristic aesthetics, and firmly positioning the cyber-princess as a force ready to take the throne.
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