Airra Diamonds, a new lab-grown diamond boutique chain, is preparing to make its debut in India. The first store will open in Kochi, Kerala, on March 29, offering sustainable and luxury jewelry options. The brand plans to expand to 40 locations across the country, combining both online and offline shopping experiences.
Airra Diamonds focuses on eco-friendly luxury, providing customers with the option to design custom jewelry with lab-grown diamonds. These diamonds are crafted using advanced technology and are virtually identical to natural ones, offering a sustainable alternative at ethical prices.
The brand aims to appeal to environmentally conscious consumers by offering high-quality, customizable jewelry. With the ability to personalize designs in just 15 days, Airra Diamonds ensures customers get unique pieces tailored to their preferences.
Supported by Southern Multi-State Cooperative Credit and Multi-Purpose Society Limited, Airra Diamonds is set to achieve a turnover of Rs. 1000 crores by the end of the financial year. Manoj K, Managing Director of the company, believes that lab-grown diamonds represent the future of the jewelry industry, making diamond ownership more accessible and aligned with modern values.
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