As Valentine’s Day fades into memory, Pandora, the world’s largest jewelry brand, continues to spread love and inspiration through its latest “Be Love” campaign. This new chapter features actress Winona Ryder and supermodel Iman, who embody the transformative power of love through Pandora’s iconic jewelry pieces.
The “Be Love” campaign celebrates love in all its forms, transcending occasions and relationships. It showcases Pandora’s most beloved collections, including the Be Love and Essence lines, alongside a new UNICEF charm that commemorates womanhood and supports education for young girls. This partnership with UNICEF, established in 2019, reflects Pandora’s commitment to empowering women and girls worldwide.
“Love is about compassion and emotional availability. It’s really to listen and try to be as understanding as possible,” Ryder shared. “Seeing things from a different perspective, that represents love to me – it’s just a profound way to experience it.”
The campaign, photographed by Fabien Baron and Craig McDean, features a diverse cast, including models Vittoria Ceretti, Mica Arganaraz, Karen Elson, He Cong, Elisabetta Dessy, and Ugbad Abdi. Iman is seen wearing layered gold-plated bangles and sculptural rings, while Ryder mixes metals with Pandora’s signature charms and stacks of rings.
About Pandora’s Commitment: Pandora is dedicated to sustainability, using recycled silver and gold in its jewelry and aiming to halve greenhouse gas emissions by 2030. The brand continues to evolve from charm bracelets to a full jewelry brand, emphasizing love and personal expression through its pieces.
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