For nearly six decades, FRED’s Force 10 collection has become a symbol of bold elegance, representing the brand’s founder Fred Samuel’s deep love for the sea and his passion for sailing.
In 2025, a new chapter begins with the launch of Force 10 Rise, bringing a fresh and exciting perspective to this legendary collection.
Force 10 Rise symbolizes the strength and resilience within all of us, encouraging wearers to surpass their limits and reach new heights with grace and determination. Inspired by FRED’s High Jewellery Force 10 sets, this new iteration reimagines the iconic cable and buckle motifs, merging them with the dazzling beauty of pavé diamonds and an exquisite diamond-studded buckle. The result is a stunning fusion of power and elegance.
The design features three rows of delicate pink or white gold, where the balance of organic curves and clean, rectilinear lines creates a striking and sophisticated aesthetic.
The band ring from the collection stands out with its graphic allure, showcasing bold, charismatic design that commands attention when worn.
A new necklace joins the Force 10 Rise collection, shining brightly whether worn alone or stacked with other pieces to create a striking contrast of gold tones. In the earrings department, the collection introduces a twist with unexpected options, including half-moon shapes and modern hoops, all infused with geometric sensibilities.
The ear cuffs, though petite, offer a powerful design element, allowing for versatile styling possibilities as they can be freely positioned for a personalized look.
Force 10 Rise is more than just jewelry—it’s a statement. A tribute to the sea, reimagined for the city, it encourages wearers to embrace challenges and shine with confidence. The pieces from this collection are not only exquisite but investment-worthy, offering endless possibilities for mix-and-match styling and empowering wearers to tell their own stories, set their own rules, and express their inner strength through stunning jewelry.
With the Force 10 Rise collection, FRED continues to inspire with its timeless beauty, offering modern, bold pieces for the free-spirited, fashion-forward individual who dares to shine.
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