For nearly six decades, FRED’s Force 10 collection has stood as a symbol of elegance, strength, and a deep love for the sea. Inspired by founder Fred Samuel’s passion for sailing and his family’s connection to the ocean, Force 10 has become an enduring icon of timeless French jewelry. Today, FRED reimagines this iconic collection with a stunning new chapter—Force 10 Rise—a creation that reflects bold femininity, unparalleled creativity, and an unwavering spirit of determination.
In 2025, FRED embarks on a journey to elevate Force 10 with this reinvented collection, heralding a design evolution that pushes boundaries while honoring the legacy of the original. Force 10 Rise brings forth a renewed sense of strength and resilience, capturing the essence of inner courage and the ambition to surpass limits, all while radiating grace.
Aesthetically, Force 10 Rise offers a modern twist on the iconic elements that have defined the collection for years. The signature cable and buckle motif, synonymous with Force 10, is reimagined with a dazzling diamond pavé buckle that makes an unmistakable statement. The pieces beautifully integrate the balance between organic and structured design, with a stunning interplay of pink and white gold. The three rows of gold in the collection’s bands form a striking silhouette, while the graphic design creates a charismatic presence, especially when worn on the finger.
Among the standout pieces is the Force 10 Rise necklace—a versatile addition to the collection. Whether worn solo or stacked for an elevated effect, it gleams with contrasting gold hues that enhance the elegance of any outfit. The earrings take a bold step forward, offering a range of options from half-moon motifs to modern hoops, all designed with geometric and contemporary sensibilities. For an added touch of individuality, the ear cuffs in the collection can be freely positioned, offering endless styling possibilities.
Force 10 Rise is not just about beautiful jewelry—it’s about empowerment. With five new designs, each piece serves as both a work of art and an investment-worthy treasure. Whether worn alone or layered, these creations offer the wearer the freedom to express her own unique style and strength. The message of audacity, femininity, and radiance shines through every piece of the collection, inviting women to embrace challenges and shine brightly, just as FRED, The Sunshine Jeweller, has always envisioned.
With its bold reinvention, Force 10 Rise symbolizes a harmonious blend of legacy and innovation. As the collection pays homage to the sea, it is reimagined for the modern woman in the city—powerful, graceful, and limitless.
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