Friday, April 25, 2025

FRED Reimagines Force 10 With Jin Of BTS Leading The Campaign

Maison FRED sets sail on a new journey in 2025 with Force 10 Rise—a dynamic evolution of its iconic Force 10 collection, championed by Global Ambassador Jin of BTS.

Fusing the spirit of adventure with Parisian elegance, this latest collection embodies courage, resilience, and the drive to transcend limits—all through the language of fine jewelry.

Since its inception nearly 60 years ago, the Force 10 line has been a tribute to founder Fred Samuel’s love for the sea and the shared passion for sailing with his sons.

With Force 10 Rise, the story turns a fresh page, infused with symbolism, grit, and modern luxury—true to the DNA of the house.

Aesthetically bold yet refined, Force 10 Rise draws inspiration from FRED’s high jewelry legacy. The collection reimagines the cable-and-buckle signature in new configurations, uniting diamond pavé buckles with sculptural lines of pink or white gold, offering striking contrast and effortless glamour.

From the three-row silhouette rings to sleek necklaces and architecturally inspired ear cuffs, each piece in the capsule speaks of individuality. A mix of geometric precision and fluid elegance invites layering, stacking, and self-expression—designed for those who chart their own course.

With five transformative pieces, Force 10 Rise offers a modern jewelry wardrobe where form meets function, and emotion meets engineering. Whether worn solo or curated into personal combinations, these creations are luminous companions for the empowered woman of today.

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Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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