San Francisco-based omni-channel jewelry retailer, Brilliant Earth, has introduced two innovative lab-grown diamond jewelry collections, emphasizing their commitment to sustainability by exclusively utilizing 100% renewable energy sources.
The suppliers responsible for providing these ethically sourced stones adhere to “Brilliant Earth’s Supplier Code of Conduct,” an inclusive guideline promoting the well-being of all employees through the provision of safe and conducive working environments. While the specific identities of these suppliers remain undisclosed, Brilliant Earth affirms their alignment with the stipulated ethical standards.
The initial offering, designated as The Capture Collection, employs cutting-edge “carbon-capture” technology in the creation of diamonds. These diamonds, meticulously cut and polished into both traditional and intricate shapes suitable for bridal and fine jewelry, are crafted utilizing renewable energy sources. To further minimize carbon footprint, the diamond manufacturing processes are strategically concentrated within the same geographical region, thereby effectively reducing transportation-related emissions.
Beth Gerstein, the CEO and co-founder of Brilliant Earth, expressed the groundbreaking nature of their achievement, emphasizing that the company stands as an industry pioneer by providing consumers with access to diamonds that are produced using captured atmospheric carbon, and doing so on a substantial scale.
The second collection, named the Renewable Collection, uniquely harnesses renewable energy resources, predominantly derived from wind and solar farms, during the diamond growth phase. This marks a significant milestone for Brilliant Earth, as it represents the first instance in which lab-grown diamonds are cultivated using entirely renewable energy sources throughout their developmental stages.
In a comprehensive endeavor to ensure ethical practices across their supply chain, Brilliant Earth has successfully audited over 92% of their lab-grown diamond manufacturers. This rigorous assessment guarantees favorable working conditions, reasonable work hours, and equitable wages for those involved in the production process.
Brilliant Earth’s recent collaboration with Tracr, a blockchain technology platform established by De Beers for natural diamonds, is poised to revolutionize transparency within the industry. This partnership empowers the tracking of thousands of natural diamonds, meticulously tracing their journey from inception to ultimate delivery to customers.
With these advancements, Brilliant Earth solidifies its position as a trailblazer in sustainable and ethical jewelry, redefining industry norms and setting new standards for environmentally conscious practices.
