The commencement of the trade fair’s opening day saw a surge of enthusiastic visitors flooding through the entrance, eager to explore the latest offerings in products and designs.
As the clock struck 5 pm, marking the commencement of the traditional happy hour at the heart of the venue, one might have expected a temporary lull in trading activities. However, spirited negotiations continued even as attendees enjoyed a glass of champagne.
While the opening hours of the second day exhibited a sense of calm, the trade fair floor quickly filled up once again, with orders and inquiries sustaining the momentum well into the afternoon.
The third day unfolded with a familiar relaxed ambiance. However, as the fair’s closing time drew near, a sudden uptick in last-minute inquiries and orders engaged participants in a flurry of activity.
Gary Fitz-Roy, the managing director of Expertise Events, highlighted the significance of the evolving nature of the industry and the multifaceted role that trade shows play for various stakeholders.
“The prevailing theme throughout the weekend has been centered around change, and it’s intriguing to witness this since we’ve been discussing it with our exhibitors for years. Businesses must remain adaptable to change, or they risk becoming obsolete,” Fitz-Roy shared.
He emphasized that trade fairs serve diverse purposes for different individuals, especially after the pandemic. While sales remain a fundamental objective, the personal engagement and relationship-building aspects have gained prominence.
Reflecting on the evolving approach of buyers towards trade shows, Fitz-Roy noted the changing dynamics and stressed the need for suppliers to remain flexible to meet evolving demands.
“Retailers approach these events with a refined strategy. Their increased knowledge and thorough research reflect the current climate’s financial cautiousness. If your offering isn’t on their radar, you must be prepared to entice them with a product, a presentation, or an exclusive offer that sets you apart,” Fitz-Roy elaborated.
