Swarovski, the renowned crystal Maison with nearly 130 years of history, is set to unveil a significant brand exhibition in Shanghai from September 20 to October 9. Titled “Swarovski – Masters of Light from Vienna to Shanghai,” the exhibition pays homage to Swarovski’s remarkable legacy in the realms of fashion, jewelry, and pop culture.
This exhibition will delve into the artistic brilliance and craftsmanship that have defined Swarovski since its inception in late 19th-century Austria, tracing its journey to becoming a prominent influence on contemporary culture.
The emergence of Swarovski in 1895 coincided with the rise of haute couture, as founder Daniel Swarovski’s journey to Paris introduced novel cuts, colors, and endless inspiration to early couturiers. Visionary creators transformed Swarovski crystals into a diverse array of forms, making them an essential element on runways, in fashion, and within the world of couture jewelry.
“Swarovski – Masters of Light” will feature an exclusive collection of stage garments and red-carpet ensembles, many of which will be drawn from the esteemed Swarovski Heritage Collection, making their inaugural appearance to the public. The exhibition will also showcase masterpieces spanning over a century of haute couture’s evolution as an art form.
Structured around three fundamental elements, the exhibition will focus on Swarovski’s Austrian heritage, the unparalleled savoir-faire passed down through generations of craftspeople at the Tyrolean Alps headquarters, and the brand’s distinct connection with the fashion industry and popular culture.
“Masters of Light” will also unveil Swarovski’s pioneering advancements in crystal cut and color. With an astonishing range of over 300,000 crystal variations, the brand offers a diverse palette of hues, cuts, and effects. Furthermore, the exhibition will provide insights into Swarovski’s forward-looking visions, including the introduction of captivating fine jewelry collections crafted using Swarovski Created Diamonds.
The “Swarovski – Masters of Light from Vienna to Shanghai” exhibition promises to be a celebration of Swarovski’s enduring legacy and its ongoing influence on the world of fashion, art, and culture. Visitors will have the opportunity to witness the evolution of this iconic brand, from its humble beginnings to its current position as a true master of light.
