Kansas City, Mo. – Helzberg Diamonds has partnered with insurance company Zillion.
The jewellery retailer, a subsidiary of Berkshire Hathaway, will now offer its customers insurance coverage at the point of sale.
“Consumer expectations are changing, and our goal is to meet and exceed those expectations with products and services that are meaningful to our guests,” said Bill Simms, Helzberg’s chief strategy officer.
The retailer will integrate Zillion’s insurance platform into its system, allowing customers to receive a one-click insurance quote at the time of purchase.
This quote will be honoured with a coverage binder while the customer decides if Zillion’s insurance is right for them.
There are no forms or applications for customers to fill out, and no underwriting is required, making it a “frictionless experience,” according to Zillion.
The service is currently being rolled out to Helzberg stores. Online shoppers are expected to have access to the option later this quarter or early next quarter.
“Zillion is helping us accelerate our digital-first strategy, and their instant coverage advantage complements our desire to deliver quality above all else,” said Simms.
Adam Black, managing director of Zillion, said the partnership with Helzberg was confirmation that “what’s good for consumers is good for business”.
“Zillion has long positioned its embedded insurance platform with the best retailers in the jewellery industry, and we appreciate the commitment these retailers have to delivering amazing customer experiences.”
Helzberg joins several other jewellery companies that have partnered with Zillion, including Shane Co., Rogers & Hollands | Ashcroft & Oak and lab-grown diamond company Clean Origin.
