SHANGHAI, May 31, 2023 /PRNewswire/ — Recognising that increased consumer demand is critical to the prosperity of the natural diamond industry, the World Federation of Diamond Bourses (WFDB) has entered into a partnership with the Natural Diamond Council (NDC) to support the growth of the industry.
In addition to making an initial financial investment, the WFDB will work with the NDC to identify ways in which the value of natural diamonds can reach more consumers, more often, through the direct reach of the WFDB, its member bourses and their individual members.
According to WFDB President Yoram Dvash, the WFDB values the NDC’s unique role in bringing the story of natural diamonds to consumers. “Today’s consumers have more choices than ever before and are heavily influenced by social media and digital platforms. It is vital to present the natural diamond industry in a creative and authentic way. We believe the NDC is successfully doing just that and we want to support this very important work,” said Dvash.
WFDB Vice President Moshe Salem said, “We believe that more stakeholders need to come together to strategically invest in the industry. This will help to ensure the strength of the industry and protect the millions of livelihoods that depend on it, particularly in those regions of the world where natural diamonds provide the resources for education, health and social infrastructure”.
David Kellie, CEO of the Natural Diamond Council, said: “We are delighted to be working with the WFDB, which represents diamond traders around the world. We believe that together we can find many ways to work together that will benefit the industry as a whole. Together we see significant opportunities for growth and will redouble our efforts to inspire and move consumers.
ABOUT THE WFDB:
The World Federation of Diamond Bourses (WFDB) is an association of the world’s major diamond bourses and the official organisation of the international diamond trade. As such, the WFDB plays a key role in promoting the interests of the global diamond industry. Founded in 1947, the WFDB now has 27 affiliated bourses and encourages the establishment of new bourses. The WFDB promotes the principles of trust, transparency and integrity among all members of the industry.
ABOUT THE NATURAL DIAMOND COUNCIL
The Natural Diamond Council (NDC) inspires and educates consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher on all things natural diamond, including celebrities and pop culture, epic diamonds and jewellery trends, engagements and weddings, and diamond buying guides.
The NDC supports the integrity of the natural diamond industry by providing transparency and insight into the progress of the sector and its commitment to continued improvement. The NDC is a global organisation whose members operate on four continents and in ten countries, including Canada, South Africa and Botswana. Their operations support the livelihoods of 10 million industry employees and their families around the world.
NDC operates in the USA, China, India, UAE and Europe.
