Confidence is the ‘fifth C’ of the diamond sector and its role has rapidly grown in importance at every touchpoint of a diamond’s journey. Customers, suppliers, financiers and end consumers all rightly demand greater assurance when it comes to diamonds. With more than 130 years of experience as an industry leader, the De Beers Group is committed to building and reinforcing trust at every touch point our diamonds reach. Designed to combine expertise with innovative grading technology, the De Beers Institute of Diamonds offers our industry the very best in diamond verification, with a range of products and services that provide confidence in product integrity, product knowledge and product valuation.
At the De Beers Institute of Diamonds, our grading is guided by three key principles:
Accuracy – Our laboratories use market-leading instruments and proprietary technology to support our grading, providing the most accurate and consistent diamond valuations.
Integrity – The use of a ‘black box’ system – where diamonds are placed in anonymous boxes so that each diamond is fairly valued solely on the basis of its characteristics – ensures the integrity of all our processes.
Consistency – Our team is made up of some of the world’s most experienced graders, who undergo rigorous training to ensure they have the knowledge and expertise to grade each diamond accurately and consistently, regardless of where it was mined.
Every diamond we grade as part of our services is natural, untreated and from a recognised diamond producer.We believe there is more to a diamond than its weight and appearance. We only work with natural diamonds that have been disclosed to us as being in compliance with the United Nations-mandated World Diamond Council Kimberley Process – a fundamental commitment to the modern diamond industry. In addition, an assessment by the De Beers Institute of Diamonds gives diamantaires confidence in a report of each diamond’s 4Cs – carat, colour, clarity and cut. Every diamond graded at the De Beers Institute of Diamonds is given a unique grading number, which allows the diamond details to be tracked and viewed on our website for added peace of mind.
Every diamond we handle has benefited from our unrivalled range of accumulated expertise and exclusive proprietary technology – the most advanced diamond services and verification tools in the industry.
Hardwiring our expertise into technology underpins our ability to rovide clients with accurate, reliable and repeatable results within our iamond grading services. Our technological leadership ensures that our clients can have 100% confidence in both the integrity and grading of their diamonds, helping them in turn to offer this priceless ommodity to their own supply chain partners. This confidence is passed on to the end consumer, providing both promise and assurance that their iamond has been on a journey that has been guided by our principles of transparency, accuracy and consistency.
Without the ability to instil confidence in the industry and directly in the consumer, a diamond has little value. By empowering the industry with our expertise in technology and grading, De Beers is able to deliver the most trusted product on the market. Diamonds are so much more than their unique beauty, and the De Beers Institute of Diamonds ensures that their history remains as intact as their sparkle.
