RDI Diamonds was founded by CEO Michael Indelicato as Rochester Diamonds Incorporated, a small jewellery business that Mr Indelicato ran out of his parents’ basement in 1992.
Shortened to RDI Diamonds in the early ’90s, the company steadily grew from one employee to over 100, becoming a national leader in diamond wholesaling and maintaining double-digit growth for over 30 years. Throughout this growth, Michael Indelicato has maintained the same approach of “putting the customer first”.
Despite building one of the nation’s largest memo houses – with an astonishing inventory of over 8,000 loose diamonds and an array of finished jewellery options – RDI Diamonds has remained dedicated to the independent retailer. It currently works with more than 2,000 jewellers on premier stock and memo diamond orders. The company prides itself on quality, attention to detail, honesty and fairness. “We’re partners with our jewellers,” says Andrew Rickard, VP of Operations, “and if our jewellers aren’t growing as fast as we are, we’re not happy.”
RDI also offers an industry-leading trade-up programme. Jewellers can get the full value back on certified purchases and only have to spend a single dollar more to purchase a different diamond. This gives jewellers the freedom and flexibility to move on to the next deal and never be stuck with a diamond if a customer changes their mind.
RDI Diamonds offers all the bells and whistles of a customer-first mindset, while still offering competitive pricing. It is the rare combination of flexible memo options, generous stock options and cost effective shipping that has made RDI Diamonds a serious player in the global diamond market.
