Friday, November 8, 2024

American Exchange Group acquires Danecraft

New York – American Exchange Group has acquired jewellery company Danecraft, the accessories company announced on Wednesday.

Founded in 1934 by the Primavera family in Providence, Rhode Island, Danecraft traces its roots to Italy in the early 1900s.

The company, best known for its Primavera Italy brand, manufactures fashion and fine jewellery. Its jewellery is sold at a variety of retailers, including Macy’s, Kohl’s, Belk, JCPenney, Burlington, Boscov’s and Meijer.

“This transaction marks an exciting new chapter for Danecraft, one that not only honours our heritage, but also propels us into a future of limitless possibilities,” said Danecraft CEO Victor Primavera.

“Danecraft will continue to create exceptional jewellery that captures the essence of generations past while embracing the trends of today. I know the company is in excellent hands with American Exchange Group, and our tradition of excellence will thrive.Alen Mamrout, CEO of American Exchange Group, said the company is committed to expanding its influence in the jewellery industry.

Its existing portfolio of watch and jewellery brands includes Kendall & Kylie, Alexis Bendel, Ed Hardy and American Exchange.

“I am a firm believer in taking a holistic approach when looking for brands to add to our portfolio, focusing on opportunities that truly enrich and enhance the lives of our customers,” said Mamrout.

American Exchange Group plans to leverage its existing logistics structure, sourcing and manufacturing capabilities to expand Danecraft’s product offering.

With the help of Giant Propeller, a creative services and digital marketing company it recently acquired, American Exchange Group will develop a marketing and sales strategy for Danecraft and launch a direct-to-consumer channel.

“Together with Danecraft’s solid and long-standing retailer relationships, the two companies will work to expand distribution channels and introduce Danecraft to a variety of categories and audiences,” said American Exchange Group.

New York-based American Exchange Group owns a number of accessories companies including Aerosoles, Rocawear, Jones New York and Adrienne Vittadini.

Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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