New York – Tiffany has announced that it is the official jeweller of Beyoncé’s Renaissance World Tour.
The company first partnered with the singer in 2021, when Queen Bey and husband Jay-Z fronted the “All Above Love” advertising campaign.
The following year, Beyoncé posed solo for Tiffany’s ‘Lose Yourself in Love’ campaign.
For the ‘Renaissance’ tour, which kicked off last week and is named after Beyoncé’s album released last year, the singer will be appearing in a number of the company’s bespoke jewellery pieces.
Among the custom pieces created by Tiffany is a diamond earpiece that combines function with luxury. An essential tool for musicians to hear their backing bands properly, the Tiffany version features 4.5 carats of white diamonds.
In addition to the pieces created just for her, the singer will also wear pieces from the HardWear and Elsa Peretti collections, according to Tiffany.
The global tour features more than 50 dates. It kicked off in Stockholm, Sweden, on 10 May and will conclude in New Orleans, Louisiana – where the Houston native has family roots – on 27 September.
