Dallas-Steve Levine has been named director of operations for his family’s jewellery company, Sylvie Jewelry.
He joins the Texas-based brand from Paramount Specialty Finance, where he worked in private lending, financial due diligence and client relations.
Previously, Steve worked at real estate investment firm SHIR Capital. He graduated from Indiana University in 2020 with a degree in finance.
“I am excited to join this incredible team and look for ways to add value to our growing brand. There is a great journey of growth and transformation ahead for Sylvie Jewelry,” said Steve.
“I am eager to play a pivotal role in this journey and honour the brand my parents created.”
Steve, the second son of founders Sylvie and Ian Levine, will succeed his brother Gary, who has served as president for the past two years.
“We have always embraced growth, innovation and tradition in equal measure. We are also very family-oriented people – as a nuclear family and as a company,” said Sylvie.
“As Gary transitions into his new role, we are confident that he will lead our brand to new milestones. Bringing Steve on board as Director of Operations ensures that we can tap into his diverse background and ideas, which will add significant value to our brand in a rapidly evolving industry and world”.
Gary will make a lateral move to Director of Business Development, where he will focus on expanding the brand’s reach.
“It is a natural part of our evolution to bring Steve into the family business. We are a close family and work incredibly well together. I am confident that together we will continue to grow the amazing brand our parents have built,” said Gary.
During his time as operations director, Gary oversaw the rebranding of the company in 2022, which was accompanied by the ‘Shine On’ campaign. The rebrand marked a new phase for Sylvie Jewellery as it looks to evolve its product offering and brand identity.
In his new role, Gary will lead the creative side of the business and oversee the growth of its network of independent jewellery retailers.
The Levines said they believe in the potential of their two sons to “uphold the brand’s core values and vision of helping people celebrate life”.
