HONG KONG , Oct. 16, 2023 /PRNewswire/ — SAP Hong Kong today announced that Chow Tai Fook Jewellery Group (“Chow Tai Fook”), the renowned jewellery retailer, has selected SAP SuccessFactors to accelerate its digital transformation of human resources.
By deploying the SAP SuccessFactors Employee Central and SuccessFactors Recruiting solutions, Chow Tai Fook will streamline core HR processes, optimise recruitment, and improve the employee experience and productivity of its employees in Hong Kong and Macau in China, Japan, Korea and Southeast Asia.
Headquartered in Hong Kong, Chow Tai Fook is a household name with a respected portfolio of jewellery brands including the iconic flagship brand CHOW TAI FOOK, CTF Watch, HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE. The Group touches the hearts and minds of its discerning customers with a wide variety of jewellery products and attentive services through its extensive omni-channel retail network.
With SAP SuccessFactors Employee Central and SuccessFactors Recruiting, Chow Tai Fook will optimise its HR operations in the following areas
Standardised HR processes and integrated data – Chow Tai Fook will implement best practices to standardise HR processes across its operating regions and improve the employee experience with fast, intuitive access to self-service tools across devices. With SAP SuccessFactors Employee Central, the company will be able to harmonise data on a single platform to maintain key HR data and user profiles, and better manage work schedules, vacation calendars, and leave requests.
Enhanced organisational visibility and embedded insights – Chow Tai Fook is able to visualise organisational structures across its operations with the organisational management functionality in SAP SuccessFactors Employee Central.
With embedded analytics, the company can gain real-time insight into its workforce to improve administrative efficiency and workforce planning. The solution also provides embedded reporting and graphical dashboards with data-driven insights to support better decision-making.
Automated regulatory compliance – Chow Tai Fook can quickly adapt to local business, practices, laws and statutory reporting requirements because SAP SuccessFactors Employee Central includes regularly updated compliance capabilities based on analysis of local regulations.
Streamlined hiring processes – Chow Tai Fook can attract, identify, and hire the right talent with results-driven recruiting practices and embedded engagement and automation processes.
SAP SuccessFactors Recruiting will manage the company’s recruiting process with embedded technologies, including AI and an applicant tracking system (ATS), from mass recruitment to executive search.
“With a rich heritage and nearly 95 years of experience in Mainland China and Hong Kong, Chow Tai Fook has established itself as one of the world’s leading jewellery groups.
Our unwavering commitment to fostering a people-centric culture and talent development has been instrumental in our success,” said Theresa Lui, Chief People Officer, Chow Tai Fook Jewellery Group. “Building a strong and productive workforce is key to driving sustainable business growth. To this end, we are using SAP SuccessFactors to improve our HR operations by streamlining processes, optimising recruitment and making business decisions based on data-driven insights. We believe this digital transformation will empower employees and provide Chow Tai Fook with the agility to strategically align resources and operations, as well as meet future development needs.”
“Companies are renewing their focus on how to improve the employee experience,” said Esmond Tong, Managing Director, SAP Hong Kong. “They recognise that by using digital tools to streamline HR operations, they can create a work environment where employees are more engaged and productive. SAP SuccessFactors enables companies to achieve this through an agile, cloud-based digital platform that is accessible online and via mobile devices at any time. SAP is proud to support Chow Tai Fook in its efforts to improve employee performance and satisfaction.
SAP SuccessFactors solutions are cloud-based human experience management software applications that support core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management. The suite delivers personalised experiences that keep employees happy, productive and engaged. Launched in 2001 and part of the SAP family since 2012, SAP SuccessFactors solutions are used by more than 262 million users in more than 200 countries and territories around the world.
