“Entice, KGK 1905, a stalwart in the world of luxury jewellery, continues to build on its legacy with the grand opening of 10 new stores across the country. The expansion initiative, which is scheduled to be completed by the end of March 2025, marks a significant step forward for the brand known for its exceptional craftsmanship and timeless creations.
With a global presence already established in key cities such as Jaipur and Mumbai in India and international locations such as Botswana, Hong Kong and Dubai, Entice, KGK 1905 is a beacon of elegance and style. The brand seamlessly blends classic and contemporary influences, creating a rare fusion that embodies the highest form of aestheticism.
Created by international designers and artisans, Entice Jewels promise exclusivity that complements the wearer’s conviction. Each piece is a masterpiece, a testament to the brand’s commitment to providing its customers with irresistible and timeless creations.
Prashant Surana, Director, Entice, KGK 1905, shares the brand’s vision of empowerment through expansion. “At Entice, our vision is to empower our customers with irresistible and timeless creations, and we believe that expanding our business with these new stores would help us drive Entice’s evolution into a promising global retail brand.”
The luxury jewellery industry has undergone a transformative journey, witnessing substantial revenue growth over the past few decades. However, recent years have seen a shift in customer preferences, moving away from traditional styles. Brands like Entice, KGK 1905, have adapted to this change, creating a harmonious blend of tradition and modernity in their jewelry offerings. This strategic approach resonates with customers who seek a seamless fusion of artistry and opulence in every piece they adorn.
As Entice, KGK 1905, dedicates itself to extraordinary craftsmanship, the opening of these 10 new stores symbolizes a commitment to meeting the evolving tastes of discerning customers. The brand’s expansion reflects its determination to be at the forefront of the changing dynamics within the luxury jewellery landscape, ensuring that each creation continues to captivate and inspire in this era of evolving style preferences.
Since its low in early October, gold has risen by around 16%. It benefited from a wave of safe haven buying following the Hamas attack on Israel, and in recent weeks the rally has been fuelled by growing expectations of US interest rate cuts. It’s been boosted by a 60 basis point drop in the US 10-year Treasury yield and a nearly 3% drop in a measure of the dollar over November.
The precious metal is trading at a hefty premium to models of its price based on its historical relationship with the dollar and Treasuries. This dynamic has persisted for much of the past year, driven by record central bank buying, which has helped bullion weather continued outflows from gold-backed exchange traded funds.
ETF holdings have fallen sharply since late May, but have shown signs of stabilising since mid-October. However, they fell last week after a run of five weekly gains.
