The combination of The Jewellery Room’s technology and reach, and Auverture’s deep relationships with designers who are recognised as tastemakers in the industry, makes for a lethal combination. Global online sales of fine jewellery are expected to grow from 13 per cent to between 18 and 21 per cent of the total global market by 2025, according to the McKinsey & Business of Fashion report.
“This partnership enables us to empower even more independent designers to succeed on a global stage and accelerates our strategy to become the number one destination for online jewellery. There is a great cultural fit and we share the same ambition”.
Pernille and Charlotte Møbjerg, founders of The Jewellery Room
For now, this partnership means that an Auverture selection will be displayed on The Jewellery Room’s platform and supported by its technology and operations, while Auverture will continue to match its high-end clientele with the latest curated selection of fine jewellery designers on its site.
“We both started with the same belief in creating an environment tailored to fine jewellery designers, bringing their work to a wider audience and putting the designers at the heart of everything we do. I believe that by joining forces we’ll succeed and become the clear category leader”.
Bibi Van Der Velden, designer and founder of Auverture.
