Friday, November 8, 2024

Tanishq opens 2 new stores to continue US expansion

Houston- Indian jewellery brand Tanishq has opened two stores in Texas as it continues its expansion into the US market.

Its first US store opened in Iselin, New Jersey in January, and the new stores are in Houston and Frisco, Texas.

The Frisco store is over 5,000 square feet, while the Houston store is 3,800 square feet. Both recently held grand openings.

The stores offer more than 2,000 designs in 18-karat gold and 22-karat gold with diamonds and coloured gemstones.

Tanishq is owned by the Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies in 10 categories, including Tata Motors, Tata Consultancy Services, Air India and Jaguar Land Rover.

The Tata Group also owns the watch, jewellery and eyewear brand Titan Company Limited, the parent company of Tanishq.

The nearly 30-year-old company has a “rich history” to tell, says CEO Kuruvilla Markose.

In Sanskrit, “tan” means body and “nishq” means gold ornament, Markose said, and the combined word “came to mean an ornament that adds to the beauty and elegance of women”.

“As a true Tata brand, we want to delight our customers and welcome countless visitors from all over the world to enjoy the magic behind these designs created by our designers and artisans,” said Markose.

The company has opened stores where there is a large Indian-American population and Texas, he said, has the second largest population of this demographic with more than 450,000 people.

“The Indian audience is spread across the United States and [we’re] expanding to cater to their diverse preferences by offering a wide range of exquisite jewellery for every occasion,” said Amrit Pal Singh, Tanishq’s business head of jewellery.

The company has around 410 stores, mainly in India.

Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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