Swarovski on Fifth offers customers the opportunity to immerse themselves in the sparkling world of one of Europe’s oldest luxury houses.
Spread over two floors and 1,300 square metres, the store showcases Swarovski’s collections ranging from crystal jewellery and home décor to eyewear, tableware and limited-edition products.
Giovanna Engelbert, Creative Director of Swarovski, commented: “As New York is an iconic fashion capital and also feels like a second home to me, it is exciting to see our 5th Avenue flagship come to life. I wanted to create the experience of stepping into a giant crystal – the world of Swarovski – and capture the imagination from the moment you enter the store.
Alexis Nasard, CEO of Swarovski, commented: “Swarovski on Fifth is an important milestone for Swarovski and a symbol of our brand evolution. This unique store will make Manhattan shine even brighter, allowing New Yorkers to experience all facets of our brand in a luxury destination that brings to life Swarovski’s creativity, savoir-faire, elegance and 128-year heritage”.
