Senco Gold and Diamonds, a prominent player in the jewelry industry, is strategically steering its focus towards amplifying the presence of diamonds within its product spectrum. With a current market share of 12% in the domain of diamond jewelry, the company is geared up to introduce innovative strategies aimed at bolstering and fortifying its position in this specific sector.
In a recent television interview, Suvankar Sen, CEO of Senco Gold and Diamonds, highlighted the growth of the share of diamond jewelry in overall sales, which has surged to approximately 12% from the previous year. Sen articulated the company’s ambition to elevate this share to 15%, displaying an optimistic trajectory.
Despite encountering varied responses from consumers, Sen remains resolute about achieving a substantial growth range of 20-25%. He underlines the escalating consumer interest in diamond jewelry for special occasions, foreseeing a heightened growth trajectory within this segment. This surge not only augments customer satisfaction but also contributes significantly to the company’s overall profitability.
Based in Kolkata, this jewelry retailer boasts a market capitalization of ₹5,554.65 crore. Its shares made their debut on Dalal Street on July 14, 2023, solidifying its position within the market landscape.
