In a move signaling further globalization within the jewelry retail sector, Zen Diamond, a distinguished diamond jewelry brand originating from Turkey, has announced its strategic foray into the Indian market. The brand aims to establish a robust presence by setting up a network of stores across key metropolitan hubs, including Mumbai, Delhi, and Bangalore. Additionally, Zen Diamond plans to launch its online platform in the initial phase, targeting a diverse demographic ranging from young aspirants to middle-aged consumers across India. Future expansions are also slated to encompass tier 2 and tier 3 cities.
Heading the operations in India are Emil Guzelis, Chairman of Zen Diamond, and Neil Sonawala, who brings with him extensive expertise in jewelry distribution networks cultivated across Hong Kong, China, and Southeast Asia. Sonawala’s background includes advisory roles with esteemed entities such as the De Beers group and major retail chains throughout Southeast Asia.
Emphasizing India’s projected ascent as the fastest-growing market for diamond jewelry in the forthcoming years, Emil Guzelis articulated the brand’s aspirations to become the favored choice among Indian consumers. Neil Sonawala echoed this sentiment, highlighting Zen Diamond’s commitment to meeting the evolving preferences of tech-savvy and globally-conscious online buyers. The brand aims to offer access to international jewelry trends at competitive prices, complemented by unparalleled customer service and immersive in-store experiences, with the ultimate goal of reshaping India’s diamond jewelry landscape.
Established in Istanbul in 2000 by Emil Guzelis, Zen Diamond has emerged as a leading diamond jewelry brand, boasting nearly 400 stores worldwide.
