The Women’s Jewellery Association (WJA) Foundation proudly announces the establishment of the Hedda Schupak-Baum Memorial Journalism Scholarship, a poignant tribute to the late Hedda Schupak-Baum, an esteemed figure in the jewellery industry. Renowned for her journalistic prowess and unwavering dedication, Hedda’s profound impact resonated across the industry, leaving an enduring legacy of excellence and inspiration. The scholarship, unveiled during Women’s History Month, honors Hedda’s remarkable contributions and trailblazing spirit.
The newly introduced scholarship aims to empower aspiring journalists, media professionals, content creators, and communicators within the fine jewellery and watch industries. Eligible candidates are encouraged to channel their talents and expertise, injecting fresh perspectives into the industry. Nikia Levesque, Vice President of Marketing for Day’s Jewellers and WJA Foundation Vice President, remarks, “In launching this scholarship in her memory, we pay tribute to Hedda’s unparalleled contributions, her unwavering dedication to storytelling, and her profound impact on all those she touched… in honoring Hedda’s memory, we celebrate the transformative power of storytelling to inspire, educate, and unite.”
Hedda’s illustrious career spanned roles as the esteemed editor-in-chief of JCK magazine and later The Centurion newsletter. Colleagues fondly recall her distinctive style, yet it was her warmth, wit, and passion that endeared her to many. Beyond her professional accomplishments, Hedda’s enduring curiosity and advocacy for young designers propelled the industry forward, earning her respect and admiration.
The scholarship, named in Hedda’s honor, is generously funded with $25,000 over a five-year period, made possible by esteemed sponsors committed to nurturing talent and promoting diversity. Sponsors will actively participate in the selection process, ensuring that recipients embody Hedda’s legacy of excellence and dedication. Notable contributors include Instore, Jim Baum, Howard and Patti Hauben, Elias World Media, JCK, Cliq Jewellery, Jewellers of America, National Jeweller, FIT Alumni Association, Jewellers Collective, Russell Shor, and Bill Boyajian.
Gena Alulis, CEO of Cliq Jewellery, reflects on the scholarship’s significance, stating, “We are proud to establish the Hedda Schupak-Baum Memorial Journalism Scholarship, honoring a trailblazer whose passion for storytelling enriched the jewellery industry… Hedda’s exemplary career and commitment to women’s empowerment serve as an inspiration to future generations.”
Linda Orlick, Co-Founder of WJA, fondly remembers Hedda’s impactful presence, affirming, “Hedda Schupak was one of the very first journalists I met early on in my over 40-year career in the fine jewellery industry… Her journalistic influence in the world of fine jewellery was far-reaching and continues.”
Jim Baum, Hedda’s husband, expresses gratitude for the scholarship, emphasizing Hedda’s profound dedication and passion for the industry. “WJA was near and dear to Hedda’s heart, and to know that her legacy will live on through this scholarship would have meant the world to her,” he shares.
Hedda Schupak-Baum’s enduring legacy of warmth, wit, and journalistic excellence is immortalized through the Hedda Schupak-Baum Memorial Journalism Scholarship. As a beacon of inspiration, the scholarship will continue to uphold Hedda’s values and inspire future generations of journalists and communicators in the jewellery and watch industries.
