Blue Diamond Resorts has taken a bold step into the metaverse by introducing immersive 3D scenarios that allow travellers and travel professionals to explore its entire portfolio through virtual tours. These 360° virtual tours offer an in-depth look at all on-property details, accessible through a user-friendly interface.
This innovative initiative provides travel advisors and travellers with a virtual gateway to experience every aspect of the resorts in precise detail, facilitating informed decisions based on individual preferences or the requirements of companies and clientele.
According to Blue Diamond Resorts, this new technology is poised to attract a new generation of travellers who are discovering the possibilities of an all-inclusive resort experience. With a growing demand for immersive experiences, particularly among this demographic, traditional imagery of guest rooms no longer suffices, especially for properties as engaging as those within the Blue Diamond portfolio.
Jurgen Stutz, Senior Vice President – Sales, Marketing & Distribution for Blue Diamond Resorts, emphasized the importance of providing an immersive guest experience from the outset, even before the booking stage. He highlighted the challenge of conveying the concept of all-inclusive hospitality to diverse customer segments while navigating the distinct attributes of each brand within the Blue Diamond portfolio.
The mapping process involved a significant investment, with a dedicated team of over 30 professionals, including photographers and marketing experts, collaborating to map each individual resort. Remarkably, all resorts remained operational throughout the project.
In addition to the immersive 3D experience, Blue Diamond Resorts is leveraging technology in other areas, including first-person-view drone tours known as “Above and Beyond,” radio frequency identification (RFID) bracelets for guest room access, and AI-driven tools to enhance booking engines, website experiences, and email communication.
This forward-thinking approach underscores Blue Diamond Resorts’ commitment to embracing cutting-edge technology to enhance guest experiences and stay ahead in the competitive hospitality industry.
