Dallas – Sylvie Jewelry has unveiled its latest bridal masterpiece, the captivating “Tulira” collection, drawing inspiration from the serenity of nature and the designer’s Belgian heritage.
Born and raised in Antwerp, Sylvie Levine, co-founder, and designer of the brand, found profound inspiration in the natural beauty of her homeland, which she sought to honor through the Tulira collection.
“Each year, I find solace in returning to my hometown, where I am enveloped by the lush parks and gardens that shaped my youth and define Belgium’s allure,” expressed Levine, reflecting on the essence of her inspiration.
The Tulira campaign is aptly themed “Where Real Love Grows,” eloquently connecting the evolution of a couple’s love through the years with the enduring growth and transformation observed in nature.
Levine elaborated on her inspiration, stating, “Flowers symbolize love, celebration, and femininity to me, serving as the perfect muse for a collection that pays homage to my roots and resonates with the milestones our creations commemorate.”
Each piece within the Tulira collection showcases intricate floral, leaf, or vine-inspired motifs, adorned with exquisite white diamonds, set in the wearer’s preferred choice of 14-karat or 18-karat white, yellow, or rose gold, as well as platinum.
Several rings in the Tulira collection pay homage to the brand’s iconic “Legacy Shell” shape, symbolizing the eternal bond forged between two souls.
Comprising 42 exquisite rings, including 35 engagement rings and seven bands, Tulira epitomizes a contemporary interpretation of engagement rings and wedding bands, infused with trend-forward designs and timeless elegance.
Gary Levine, the brand’s director of business development, emphasized the collection’s commitment to reflecting the brilliance and beauty of the natural world, ensuring that each design aligns seamlessly with Sylvie Jewelry’s ethos.
Sylvie Jewelry, founded by Levine and her husband, Ian Levine, a distinguished diamond merchant, has garnered acclaim for its exceptional craftsmanship and enduring elegance.
The Tulira advertising campaign made its debut on April 2, inviting authorized retailers and customers to share their stories using the hashtag #WhereRealLoveGrows and tagging Sylvie Jewelry on social media platforms.