Virtual Diamond Boutique, a leading virtual marketplace and provider of SaaS solutions in the jewelry industry, has announced a significant rebranding initiative, unveiling its new identity as “VDB – Your Jewelry Tech Partner.” This transformation reflects the company’s expanded focus and commitment to delivering innovative marketplace and software solutions to the jewelry sector.
The strategic shift from being solely a marketplace to offering versatile SaaS solutions signifies a pivotal milestone in VDB’s journey toward driving innovation, efficiency, and profitability throughout the entire jewelry ecosystem. From suppliers, brands, and manufacturers to in-store and e-commerce platforms, VDB aims to empower stakeholders across the industry with cutting-edge technology solutions.
The rebranding effort, accompanied by a redesigned logo, aims to accurately represent VDB’s current identity and offerings. As the sole jewelry industry technology company operating both a marketplace and a jewelry SaaS solutions firm, VDB continuously develops a comprehensive suite of applications to support sales and supply chain requirements.
Simultaneously with the rebranding, VDB is unveiling enhancements to its digital marketplace with the launch of VDB 2.0. This updated platform boasts a revamped, flexible, and customizable user interface and experience. Key updates include voice and text search capabilities, expanded language support (including right-to-left languages such as Arabic and Hebrew), modernized features for favorites, quoting, sharing, and order management, among others.
Tanya Nisguretsky, CEO and co-founder of VDB, remarked, “VDB is redefining the role of technology partner in the jewelry sector. Our evolution reflects a profound understanding of the industry’s needs, garnered from decades of experience. By offering customizable SaaS solutions spanning the entire supply chain, we are not merely facilitating transactions; we are assisting our clients in saving costs, increasing profits, and transitioning into a new era of digital excellence.”
Originating as a user-friendly marketplace for diamonds, VDB has expanded its offerings to encompass mined and lab-grown diamonds, jewelry, and colored gemstones, becoming one of the industry’s premier destinations for B2B transactions. Additionally, it has emerged as the largest B2B lab-grown marketplace globally. Over the years, VDB has continuously developed software solutions to propel the jewelry industry toward a tech-enabled future, offering a comprehensive platform of services for retail sales, inventory management, sourcing, and trading, catering to both B2B and B2C companies.
While undergoing a transformation in name and appearance, VDB remains committed to providing exceptional service and innovative solutions. The company’s core values and dedication to its customers remain unchanged. For more information about VDB’s suite of technology solutions for the jewelry industry, visit vdbapp.com.
