Cartier, the renowned luxury brand, is commemorating 100 years of its iconic Trinity Collection with an innovative Snapchat AR experience. The Cartier Trinity Ring Lens offers users a virtual journey into the celebrated collection, allowing them to try on the distinguished Classic Trinity Ring and make seamless purchases from anywhere, at any time.
Powered by cutting-edge technology, including Ray Tracing and Hand Tracking, the AR try-on experience ensures unmatched precision and realism. As users explore the collection, the ring elegantly adjusts with each movement, capturing Cartier’s unparalleled craftsmanship and enabling users to envision its beauty on their own fingers.
Developed in exclusive collaboration with Cartier, this groundbreaking technology demonstrates the brand’s commitment not only to the quality of its metals and diamonds but also to ensuring an accurate fit for every wearer. Leveraging machine learning, the AR lens intelligently adapts to the 3D surface of the hand, delivering a lifelike simulation customized to each user’s unique hand shape.
Snapchat users now have the freedom to immerse themselves in Cartier’s iconic Trinity Collection, replicating the in-store try-on experience with unparalleled convenience. To access the Cartier Trinity Ring Lens, users can simply scan the Snapcode or visit Cartier’s profile on Snapchat. This globally available AR try-on experience, compatible with both iOS and Android devices, invites fashion enthusiasts to explore the timeless elegance of Cartier’s Trinity Collection in an entirely new way.
