New York—Jewelry retailer and piercing studio, Studs, has unveiled a luxury piercing pop-up in New York City to promote its new collection.
Dubbed “Fancy Studs,” the pop-up launched on May 9 and will remain open until May 24. Visitors can receive piercings performed by Studs’ professional piercers using needles instead of piercing guns, enhancing the overall experience.
The new collection features 14-karat white and yellow gold earrings adorned with lab-grown diamonds. The assortment includes huggies, studs, chains, and clickers, all designed for specific ear anatomies to ensure optimal healing.
Studs describes the Fancy Studs concept as a natural progression for the brand, reflecting its growth and refinement. The pop-up showcases updated branding with a palette of mint, moss, and emerald tones, signifying a shift from the original vibrant yellow and lime scheme to a more serene and mature aesthetic.
The interior design of the pop-up blends traditional and modern elements, featuring clean lines, geometric accents, and Roman arcade-inspired decor, including Doric columns, scalloped displays, and modern archways with playful gradients.
Despite the new look, the store retains elements of Studs’ original branding, integrating signature shapes and neon details with intentional yellow elements and dichroic tones as a nod to the brand’s origins.
The Fancy Studs pop-up is located at 414 W Broadway in SoHo and operates from 11 a.m. to 7 p.m., Wednesday through Sunday.
