London—De Beers Jewellers has announced the opening of its first flagship store in Paris, slated for next winter.
The two-floor, 5,000-square-foot store will be situated in a heritage-listed building on Rue de la Paix, renowned for its luxury shopping, particularly in jewelry.
Collaborating with Parisian interior architect Pierre-Yves Rochon, De Beers aims to create a beautiful, immersive store that is both captivating and reflective of the company’s heritage.
The flagship store underscores De Beers’ strengthened presence in Paris, a global hub for high jewelry and luxury markets. This new location will complement its existing outlets in Printemps and Galeries Lafayette.
“We are incredibly excited to announce our first flagship store in Paris. We have been looking to establish our presence in the city for some time, and the location on Rue de la Paix is perfect,” said Celine Assimon, CEO of De Beers Jewellers.
“The new store demonstrates our ambitions and commitment in Europe as part of our continued growth and expansion. We look forward to welcoming our clients next year to experience our iconic jewelry collections and to discover the artistry and craftsmanship that define De Beers Jewellers.”
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