The Woodlands, TX — Diamonds Direct has opened a new store in The Woodlands, marking its seventh location in Texas. Known for its ethically sourced diamonds, the jeweler’s first direct-to-the-public showroom was established in Charlotte, North Carolina in 1995.
“This expansion into The Woodlands marks an exciting milestone for Diamonds Direct,” said Tamir Shkargi, Diamonds Direct vice president. “We are eager to introduce our unique approach to this community and continue to serve greater Houston. Our mission is to offer not just products, but lasting memories and cherished moments through our timeless creations.”
The new 6,000-square-foot showroom offers a wide selection of natural and lab-created diamonds. To celebrate the opening, Diamonds Direct is giving away a one-carat diamond tennis bracelet to anyone who purchases a diamond or diamond and mounting combination valued at $10,000 or more.
“We cannot wait to welcome guests to our new home in The Woodlands,” said Maria Alvarez, Diamonds Direct general manager. “We are dedicated to providing an unforgettable experience for every customer who walks through our doors. Our team is excited to serve this community with the finest selection of diamonds and jewelry, accompanied by unmatched expertise and service excellence.”
Diamonds Direct offers after-sale perks such as complimentary jewelry maintenance and a 110 percent upgrade policy. The new Woodlands store will also host special events, starting with a showcase of one-of-a-kind Verragio styles and engagement rings on Friday, June 28 and Saturday, June 29.
Diamonds Direct ensures all its diamonds are ethically sourced via the Kimberley Process, a system established by UN resolution 55/56 to prevent conflict diamonds from entering the mainstream market. The jeweler also supports local charities, including the American Cancer Society’s Cattle Baron’s Ball, the American Heart Association, and Candlelighters, with plans to expand its charitable reach in The Woodlands area.
Related topics:
