With less than 11 weeks until the 2024 CIBJO Congress in Shanghai, China, the inaugural pre-congress Special Report has been released, emphasizing the crucial role that the jewellery industry plays in upholding universal values such as love, friendship, and peace. This report, crafted by the CIBJO Marketing and Education Commission under the guidance of Jonathan Kendall, outlines the essential measures required to ensure that jewellery continues to serve as a powerful symbol of these enduring ideals.
“In a time where tradition meets modernity, the importance of the jewellery industry in expressing and promoting these universal values has never been more significant,” Kendall states in the report. He points out that in a fast-paced world where messages often fade quickly, the lasting nature of jewellery serves as a constant reminder of the profound connections that bind humanity. “Jewellery encourages us to look beyond its dazzling appearance, uncovering a deep connection to the values that unite us all.”
To tackle this evolving challenge, Kendall underscores the need for the industry to innovate and create iconic pieces that resonate with today’s consumers while capturing the essence of love and peace. “In an age where symbols carry deep significance, the jewellery industry finds itself at a pivotal moment,” Kendall observes. “We have the chance to design statement pieces that encapsulate global peace and harmony. Achieving this requires not only creativity and craftsmanship but also a deep comprehension of the universal symbols that reflect humanity’s aspirations for unity.”
However, Kendall cautions that innovation alone is insufficient. From a marketing perspective, a well-rounded strategy that effectively merges modern digital platforms with traditional media is imperative. “The ultimate aim of our marketing efforts should not be merely to sell jewellery but to invite consumers to participate in a global movement toward love and peace,” he asserts.
The report also highlights the importance of ethical practices within the jewellery industry. “Through conscientious practices and meaningful engagement, our industry can contribute to a legacy of positive change,” Kendall writes. “The true value of jewellery lies not just in its beauty but in its impact on the world, both internally and externally.”
As the CIBJO Congress draws near, this Special Report paves the way for in-depth discussions on how the jewellery industry can continue to play a crucial role in promoting and embodying the highest values of humanit.
