Zendaya and Anne Hathaway have joined forces in a dazzling new Bulgari campaign that blends elegance with sensuality, bringing together two of Hollywood’s most iconic stars in a collaboration that feels both surprising and perfectly timed.
For Bulgari’s ‘Unexpected Wonders’ campaign, the Oscar-winning Anne Hathaway and Euphoria star Zendaya are the faces of a breathtaking two-and-a-half-minute film directed by Paolo Sorrentino. The cinematic ad, along with striking images captured by photographer Dan Jackson, showcases the pair adorned in some of Bulgari’s most exquisite jewelry, all while exploring the beauty and freedom of Rome.
The film begins with Hathaway setting the tone with the words, “In the search for wonder…” Zendaya then seamlessly continues, “…there are no beginnings,” and Hathaway finishes, “…only new beginnings.” This poetic exchange unfolds as they meander through a stunning Roman estate, their surroundings and themselves glistening with diamonds and jewels, epitomizing the essence of unexpected wonders.
Throughout the film, Zendaya and Hathaway experience both grand and intimate moments of discovery—whether they’re wandering through a rain of flowers or sharing a knowing glance. The ad crescendos with a liberating slow dance, a celebration of the freedom and joy found in the present moment. The campaign closes with the two stars standing arm in arm, smiling in the sunlight, as Zendaya softly concludes, “To discover unexpected wonders.”
According to Bulgari, Hathaway is seen wearing opulent High Jewelry creations, as well as timeless pieces from the Serpenti collection and elegant designs from the Divas’ Dream line. Meanwhile, Zendaya brings sophistication to the High Jewelry pieces and expresses her unique personality through the B.zero1 and BB collections.
The campaign also features other extraordinary women, including BLACKPINK’s Lalisa (LISA), Chinese actress Shu Qi, and Indian-American actress Priyanka Chopra Jonas. Together, these women embody Bulgari’s commitment to diversity, equity, and inclusion, reinforcing the brand’s status as the “Jeweler of Stars,” as proudly stated in Bulgari’s release.
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