Pinterest has just released its highly anticipated fall 2024 trend report, giving insight into what its users are looking for as the season approaches. The report covers a wide range of interests, from hair and makeup to home decor, food, and travel, with key highlights for the fashion and jewelry industries.
Fashion trends for fall 2024 are all about creativity and fun, with popular searches pointing to bold patterns like leopard print and camouflage. Pinterest users are also searching for playful outfits, such as “lobster sweater,” “puff skirt outfit,” and “jersey with skirt outfit,” signaling a season full of fashion experimentation. Jewelry is set to play a starring role in these adventurous looks, with statement necklaces and earrings poised to be must-haves, especially as the holiday season draws near.
While hair and makeup trends may not directly impact the jewelry world, the rise in searches for “bow nail designs” echoes the continued popularity of bow-themed jewelry. This suggests a crossover of playful, feminine styles across different categories.
The hobbies section of the report offers some of the clearest hints about upcoming jewelry trends. Searches for “small bead bracelet ideas,” “BFF bracelet ideas,” “wood resin jewelry,” and “paper quilling jewelry” are on the rise, indicating a growing interest in handmade and personalized pieces. While many of these searches are from users looking for DIY projects, there’s a clear opportunity for jewelers to cater to those who want the look without making it themselves.
One prominent theme running through the report is a fascination with Japanese culture. This influence can be seen across categories, from home decor (“Japanese vintage art,” “Zen bathroom,” “Japanese furniture”) to fashion (“Japanese long skirt outfit”) and food (“mochi recipe,” “katsu curry”). Jewelers looking to tap into this trend might consider featuring collections inspired by Japanese aesthetics or collaborating with Japanese designers to create unique, culturally enriched pieces.
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