Jewelry lovers in Dubai are now invited into a world of elegance, playfulness, and tradition with the recent launch of The Line studio at the Gold and Diamond Park. Founded by designer Natasha Khurana in 2015, The Line celebrates fine jewelry with a modern twist. Combining 18-carat gold with precious stones such as emeralds, sapphires, rubies, and diamonds, her pieces are crafted to be wearable, versatile, and utterly captivating.
Khurana, who grew up in Delhi, developed a deep appreciation for jewelry at a young age, inspired by her mother’s and grandmother’s collections. Her love for pearls and fine craftsmanship became a personal expression of style, transcending jewelry’s status-symbol tradition. Today, The Line reflects Khurana’s unique approach to design—merging modern essentials with playful, timeless beauty.
Step inside The Line’s new Dubai studio, and you’ll feel as though you’ve entered Khurana’s personal sanctuary. The space is designed to evoke nostalgia and elegance, much like a vintage jewelry box—offering a glimpse into the designer’s inner world. The studio invites clients to explore jewelry displayed in an old-fashioned dresser, filled with glittering pieces encrusted with gemstones. Clients are encouraged to try on the jewelry, experience its craftsmanship, and delight in its playful spirit.
The heart of the studio is its giant desk next to a glass wall, allowing natural light to flood the workspace. Khurana’s creative environment is deeply personal, a reflection of her love for art, culture, and design. A Raja Ravi Verma oleograph of the goddess Saraswati adorns the desk, symbolizing creativity and wisdom. Thoughtfully curated illustrations and art, centred on female subjects, highlight her journey from fashion journalist to jewelry designer.
The attention to detail throughout the studio is an homage to Khurana’s heritage. From carpets crafted from silk sari remnants to a mirror in an Arabesque style by a beloved Indian brand, her design aesthetic seamlessly blends tradition with modern luxury. “The pink hues of my studio draw inspiration from our jewelry box design, with natural-dyed ombré pinks on the exterior and block-printed pink stripes inside. I love layering bold colors and textures in a maximalist style,” explains Khurana.
Khurana’s vision for The Line transcends traditional jewelry design, focusing on creating pieces that are both beautiful and easy to wear. Her jewelry blends fine craftsmanship with a modern edge, featuring gold, gemstones, and intricate details that reflect her signature style. Each piece is designed to complement the wearer’s individuality, with a playfulness that allows it to be enjoyed every day.
This is precisely the ethos of The Line—jewelry that speaks to a new generation of women who see it not just as adornment, but as a personal statement. “I fell in love with jewelry as a child because it wasn’t just about the diamonds—it was the way jewelry made me feel connected to my heritage, my family, and my style,” Khurana shares.
In keeping with this ethos, the new Dubai studio welcomes clients to explore the collection in an immersive, creative setting. With its warm, inviting design and carefully selected pieces, the studio reflects Khurana’s deep commitment to craftsmanship, artistry, and her Indian roots. Each visit is an opportunity to experience not only the beauty of the jewelry but the passion and history that inspire every creation.
Since its founding in 2015, The Line has attracted a global clientele, with pieces that appeal to women of all ages who value quality, versatility, and elegance. Khurana’s new Dubai studio represents the next step in the brand’s growth, offering clients a personalized and intimate shopping experience. The Line has become synonymous with modern luxury, where traditional craftsmanship meets contemporary design.
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