Pandora has announced a significant shift in its manufacturing practices, stating it will exclusively use 100% recycled gold and silver in its jewelry products. This commitment aims to reduce the company’s environmental footprint by sourcing these metals from industrial waste, manufacturing scraps, and old jewelry or silverware. The initiative is projected to save approximately 58,000 tons of carbon dioxide annually.
Despite the environmental benefits, Pandora anticipates an increase in operational costs, estimating an additional US$10 million per year due to the switch to recycled materials.
“Silver and gold are our most important raw materials, and by moving to 100% recycled sources, we significantly reduce our climate impact without compromising quality or craftsmanship,” said Alexander Lacik, President and CEO of Pandora. He emphasized that this initiative represents an unparalleled achievement in the jewelry industry and marks a substantial step towards a more circular business model.
In addition to this transition, Pandora has halted the use of mined gemstones and is now committed to incorporating only lab-grown diamonds and other synthetic stones. The retailer’s lab-grown diamonds are produced using 100% renewable energy, resulting in a carbon footprint that is about 5% of that associated with mined diamonds.
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