Tiffany & Co. has opened a public gallery on London’s Oxford Street, showcasing works by prominent British artists alongside window displays inspired by the Tiffany Archives.
The luxury brand commissioned four contemporary British artists—Damien Hirst, Rana Begum, Jason Bruges, and James Righton—to create unique pieces that complement the window displays at Selfridges & Co. This collaboration highlights a partnership between Tiffany and Selfridges, as well as the broader contemporary art community.
With over 130,000 pedestrians passing by the Oxford Street location daily, the window displays will serve as an accessible art gallery, offering diverse insights on themes of love, design, and creativity while immersing viewers in the world of Tiffany & Co. jewelry.
To celebrate the launch of the “Windows of Wonder,” Tiffany & Co. will host guided gallery tours open to the public on September 27 and 28, from 11 a.m. to 6 p.m., with no advance booking necessary. Visitors will have the chance to enjoy a Tiffany & Co. treat while experiencing the artist windows through an audio-guided tour.
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