In an unprecedented fusion of automotive innovation and jewelry design, Toyota has teamed up with Australian designer Millie Savage and diamond creator Heart in Diamond to launch the C-HR Diamond Collection, a line of luxury jewelry crafted from repurposed car parts. The collection celebrates the launch of the new Toyota C-HR, combining Toyota’s cutting-edge technology with the artistry of jewelry-making.
The C-HR Diamond Collection features thirteen exclusive pieces, including nine rings, a necklace, a bracelet, earrings, and even a distinctive grill, all named after functions or features of the car, such as the Cruise Control Ring and the Chained Up Necklace. Each piece is crafted using lab-grown diamonds made from melted-down parts of the Toyota C-HR, showcasing the brand’s commitment to sustainability and design innovation.
In a process that underscores Toyota’s commitment to sustainability, carbon extracted from dismantled car parts is transformed into lab-grown diamonds. The collection is inspired by the sharp, angular design of the Toyota C-HR itself, with each jewelry piece reflecting the car’s diamond-cut aesthetic. These lab-grown diamonds, created in partnership with Heart in Diamond, mirror the precision and durability of their natural counterparts, adding both environmental consciousness and luxury appeal to the collection.
Millie Savage, known for her bold and imaginative designs, expressed her excitement about the collaboration:
“The whole concept of turning a car into diamonds felt like blending two distinct worlds—automotive innovation and hand-crafted jewelry. It’s a unique transformation that truly inspired me.”
Prices for the C-HR Diamond Collection range from $820 to $3,150, with certain pieces already sold out due to high demand. The collection’s limited edition status has captivated jewelry and car enthusiasts alike.
To showcase the creative process, award-winning director Michael Hill produced a short film that reveals the intricate dismantling of the Toyota C-HR. A robot meticulously extracts carbon from the vehicle’s parts, transforming it into gemstones in a compelling display of Toyota’s commitment to innovation and craftsmanship.
This unique partnership between Toyota and Millie Savage offers a glimpse into the future of sustainable luxury. By merging automotive engineering with artisanal craftsmanship, Toyota continues to push the boundaries of both industries, turning what was once seen as functional into something truly beautiful.
The jewelry collection coincides with the release of the new European-designed Toyota C-HR, a premium compact SUV that blends stylish European aesthetics with hybrid performance. The latest generation offers improved luxury, cutting-edge safety features, and a commitment to sustainability, using recycled materials and no animal-derived products.
With two new hybrid powertrain options, the C-HR promises an enhanced driving experience while maintaining its eco-friendly credentials. As Toyota expands its offerings in both design and environmental innovation, the C-HR Diamond Collection symbolizes the company’s dedication to creating beauty from sustainability—whether on the road or in the form of finely crafted jewelry.
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