In a grand celebration of its rich heritage, Bulgari has launched the ‘Eternally Reborn’ Heritage Collection Exhibition in Bangkok, commemorating 140 years of Roman-inspired artistry and continual evolution. The event took place at the newly renovated Bulgari boutique in Siam Paragon, inviting jewelry enthusiasts to explore the brand’s storied legacy.
Bulgari, known for its ability to adapt and reinvent itself, draws upon the essence of Rome—often referred to as “The Eternal City” and “Caput Mundi”—for inspiration. The exhibition showcases a curated selection of pieces that reflect the diverse design eras of the house, weaving a narrative rich with cultural significance and artistic innovation.
The thematic chapters of the exhibition echo Rome’s multifaceted identity, featuring historical artifacts and signature jewelry that embody the city’s charm. Guests will encounter stunning masterpieces, including a 1965 platinum necklace adorned with sapphires and diamonds, the bold 1968 “Bib” necklace, and the 1975 Monete sautoir-choker, embellished with ancient Roman coins. Each piece exemplifies Bulgari’s masterful craftsmanship and unique gem combinations, celebrating both heritage and modernity.
Before the exhibition officially opened to the public, a glamorous pre-opening event was held, attracting notable guests from across Asia, including celebrities like Davika “Mai” Hoorne and Pia Wurtzbach. The night was a showcase of luxury and elegance, emphasizing Bulgari’s status as a leader in high-end jewelry.
From October 1 to 27, selected pieces from Bulgari’s exclusive DOMVS collection will be displayed at the flagship store, providing an opportunity for the public to engage with the brand’s rich history.
For those interested in experiencing Bulgari’s ‘Eternally Reborn’ Heritage Collection Exhibition, the showcase will be available for viewing at the first floor of the Siam Paragon boutique throughout October.
This exhibition not only celebrates Bulgari’s illustrious past but also reinforces its commitment to artistry and luxury as it continues to inspire jewelry lovers worldwide.
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